Role: Designer
BMW requested an ad to showcase the environmental innovations their production plants use in the productions of their cars. The only other parameters were for the ad to be something custom and on brand. The mock I initially designed as a proof of concept ended up being bought as designed with minor copy and creative changes. The few creative changes I made was done in communication with the client to make sure commercial licenses were in place, and were they were not to source new images. During that process I worked closely with the front-end engineer to make sure those images worked well with the code requirements needed to build out the unit as well as serving the design.
Role: Designer
Jack Daniel’s worked with our Vox Creative team to create videos and a hub promoting their summer cookout series Neighborhood Flavor. The series celebrates the unique flavor of five neighborhoods, centering around the theme of ‘Where You’re from is What You’re Made of’. It was my job to take the creative that the Vox Creative team had made for the hub and the videos and translate those assets into ads to promote the content across our sites and concert partners.
Role: Designer
These mocks were used to pitch new ideas for Ad product formats for Concert to stakeholders and pitch an idea for promoting more editorial work from other Vox Media brands that are sponsored by a client.
Advertising on the internet almost always ends up in some sort of box. What if you could create an ad that gave the illusion of not being confined to the standard rectangle or square that you find almost every on the internet? What if those ads were still able to be responsive and to work in across an ad marketplace so they could appear on any partner website? What if you could promote a collection of editorial content that has been sponsored by a client with out the usual list of links? These were an exploration into what that might look like for product and entertainment based ads. The second ad ended up going to market with a small layout edit.
Role: Concept, Designer, Art Director
Founded in 2014, Pixel Punch was created with the purpose of being an inclusive DC design community event. The Vox Product team and Vox Media hosted four successful years of Pixel Punch, each year organized around a theme and entirely by volunteers.
As one of the only continuous founding members from year to year, I helped managed a cohesive design system while also serving as an advocate for the event within the company and managing the team of volunteers.
Role: Designer
Vox Media’s owned and operated brands frequently have teams that need to work together to help produce cohesive content. The Verge has been through a redesign but the core branding and feel needed to remain the same. Over the years I’ve worked on creative for ads, podcast covers, holiday guides, etc. Below are a few examples of ads and a Manual of Style and Handbook for The Verge's staff writers.
Some of the items produced promoted special commerce events, or custom created content from Vox Creative and some helped The Verge’s organization and roles.
(Book covers created by Dylan Lathrop, art directed by me).
Role: Designer
Vox Media’s owned and operated brands frequently have teams that need to work together to help produce cohesive content. Polygon traditionally only has a lot of creative brand work surrounding gaming console launches. However there are instants where the Polygon brand needs to be translated into different formats, such as ads for commerce tentpoles or editorial promotion.
Role: Illustrator, Designer
During my down time at Vox Media, I used the company’s branding to design through ideas that intrigued me but was unable to find use for with clients.
After attending a conference where I attended a talk about animated svgs, I was intrigued by the simplicity of using CSS to animate. A few months later I illustrated and animated a little winter scene during a lull that typical appears around end of year holidays.
After NASA released their galaxy travel posters, I began to have a design fixation on all the old postcards, travel posters meant to entice tourists. Luckily our company product hack week was near and a few coworkers (Elite Truong, and Ngan Hoang) were intrigued by the idea and how we could apply it to Vox Media. We designed posters to reflect each office's specific culture while also highlighting Vox Media's family, in an effort to bring people together beyond slack and help bridge the disconnect between offices.
Role: Designer
IdentoGO is a subsidiary of IDEMIA that is responsible for services such as background checks, fingerprinting and criminal checks. The Canadian branch of IdentoGO had offices that were going through a refresh while they were mostly empty during the pandemic. IDEMIA wanted to take this chance to update the design style and create some brand recognition and familiarity with the larger IDEMIA North American corporate brand.
IDEMIA wanted to update the branding to something that would feel at home among the Silicon Valley tech giants, like Apple, while still keeping to the corporate brand guidelines. IDEMIA already had been updating their brand in small bits, so I took this opprotunity to bring in the newly design icons, and kept the rest of the design very minimal and clean to emulate that Silicon Valley feel. The idea was to create a foundation of a brand system, so in the future IDEMIA could build and expand IdentoGO’s asset library with key elements that would help retain brand recognition.
Role: Designer
IDEMIA had been providing services to the TSA for their PreCheck program for a few years, however most people who’ve used PreCheck wouldn’t have know who IDEMIA was. In an effort to create some brand recognition in the marketplace, IDEMIA was looking to update their design style and TSA PreCheck brand to reflect a more tech/silicon valley feel and fall more closely in line with their corporate North American branding.
IDEMIA’s TSA PreCheck service have locations inside airports, at stand alone enrollment centers as well as locations inside select Staples stores. The goal was to create one single set of assets that each location could order as they needed and would be evergreen no matter the season or location. The only challenge was that certain locations only offered certain services, so the IDEMIA brand and the TSA PreCheck brand had to be able to coexist side by side and mesh well. In order to accomplish this I chose to use the same diagonal element along the bottom and the same typeface and type treatment.
Role: Designer, Front-End
As a part of enrolling in a Front-End Web Development course through General Assembly, we were assigned to create a website of our own choice as a final project. At the same time, the comic The Wicked and Divine first started being published. The comic had such complicated character background and story line, that I found myself wishing for a centralized location to keep all things straight. Add in a play on words and inspiration from elements in the comics themselves and Wiki and Divine was born.
Role: Designer
In 2014, the Eater Awards Gala was held at the Brooklyn Museum. It was the first year after Vox Media had acquired Eater, Racked and Curbed and all three brands were to undergo a refresh/update. Eater was the first in line, and the Eater Awards being such a vital part of that brand, got some special attention from the rebrand team. The custom Eater Awards label that wrap all the award cans was focused on, as it was the one piece that was likely to be seen outside the event itself. Once the rebrand team had finalized the label, it was passed to me, and I worked with the events team to take that custom label and apply the voice, feeling and direction to all the necessary collateral that an event of this size requires. The most challenging aspect was how to balance the Eater Awards branding, and all the different required sponsor logos while still keeping the email invites, signs, menu cards, photo booth backdrops, stage backdrops, and venue maps, etc easy and inviting for the audience and not have the event space itself feel overwhemlming in an event space that I had never seen in person or through photos.
Check out a gallery and summary of the event
Photos By DrielyS